We all know the score. You’ve been building your business for a number of years, you’ve built a solid reputation around your local area, but how do you take it to the next step? One solution is the use of an affiliate scheme. Whether you are joining one or setting one up, an affiliate scheme could be the answer to push your business onto the next level.
There are a number of positives that entice people onto affiliate schemes.
- Networking opportunities. You will have many opportunities to meet people and expand your network of suppliers. If you are the senior company in the schemes, meeting people will allow you to further expand your distributors.
- Profit growths. No matter if you are the senior or junior partner in the affiliation, you are guaranteed to have an increase in profits. Senior partners will reap the benefits from having a number of different distributors selling their products. Junior partners will see increases as they usually see a percentage from each unit sold.
- Greater reputation. Junior partners gain an increase in their reputation as they will be seen to sell more products, from bigger companies. Senior partners will be seen in more outlets, thus increasing their reputation as a larger company.
- Increased marketing opportunities. The senior partner will have more opportunities to spread the word about their products as they will be able to send promotional material to a wider range of dealerships. Junior partners will be mentioned in brochures and other releases from the senior company.
Getting involved with an affiliate schemes is a good, positive move that can help any business grow. Larger companies such as vacuum machine manufacturer Dyson and smaller companies such as stairlift provider Platinum stairlifts both use these to expand their network of dealers and both have become global companies. However, I’m not saying that this will be a quick process and that your company will grow overnight. Affiliate schemes take a while to get agreed, but once they are in motion you will your company flourish.